Podcast #3 The Purpose Driven Business Con’t

by

Embedded Purpose/Mission is explored more deeply.

• Story of my business and lack of embedded purpose
• Companies with embedded Missions.Purposes
• 3 ways a strong Mission/Purpose can build a strong, sustainable and replicable business
• Steps you can take to establish a strong Mission/Purpose

Resources:

Birkenstock Shoe Company

Delta Airlines

Amazon

20 Directives for Small Business Success: Do or Die