Podcast #5 Values and Culture con’t

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8 “super” values identified in episode #4 are explored. I apply these Values to 3 extraordinary and legendary businesses. This helps in the understanding of how to apply great values and the importance of the results your business will see as you apply them.

Resources:

Craig Cincotta 

Zappos Core Values

The Birkenstock Shoe Company

 

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Podcast #4 Values and Business Culture

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Design an enjoyable workplace with the tips shared. It may seem impossible, but it is possible to build a productive and enjoyable workplace. I explore the results of current research concerning the best places to work and clearly describe the elements used to build these excellent workplaces. This is first of a two part podcast.

Resources:

Craig Cincotta “The 8 Values Every Company Should Live By”

Derek Irvine “The Best Company Cultures are Neither “Work’ nor “Human” but Both”

 

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Podcast #3 The Purpose Driven Business Con’t

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Embedded Purpose/Mission is explored more deeply.

  • Story of my business and lack of embedded purpose
  • Companies with embedded Missions.Purposes
  • 3 ways a strong Mission/Purpose can build a strong, sustainable and replicable business
  • Steps you can take to establish a strong Mission/Purpose

Resources:

Birkenstock Shoe Company

Delta Airlines

Amazon

20 Directives for Small Business Success: Do or Die

 

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Podcast #2 The Purpose Driven Business

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A strong business purpose can lead to phenomenal business results. So the importance of an inspired Mission/Purpose and the need to be driven by it is one of the first things I want to emphasize in my efforts to help you build a successful business. I like to study legacy businesses so. I’m going to tell a story about one of the best examples of a legacy businesses and their Mission that I’ve found.

  • Example of an embedded Mission/Purpose
  • Questions to test your Mission/Purpose
  • How to solidify your Mission/Purpose

Resources:

Birkenstock Shoe Company

 Craig and Snook “For Impact to Purpose” Harvard Business Review

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Podcast #1 Professional vs Business Builder

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The differences between the professional and the business builder is explored. This message is built around the belief in the “E-Myth” as described by Michael Gerber. It is the mistaken belief that most businesses are started by “technicians with tangible business skills”. However, Gerber clearly explained that most businesses are started by people with no tangible business skills and consequently, they fail. After more than 25 years his message is still not believed. In this podcast I will contrast the mindsets of the professional and the business builder and highlight the mindset needed to build a great business.

  • 7 characteristics of the mindset of the technical or professional business owner
  • 7 characteristics of the mindset of the business builder.
  • Advantages of the business builder mindset

“The E-Myth Principle is Still Alive and Flourishing” Martin Zwilling, Forbes

 

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