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A strong business purpose can lead to phenomenal business results. So the importance of an inspired Mission/Purpose and the need to be driven by it is one of the first things I want to emphasize in my efforts to help you build a successful business. I like to study legacy businesses so. I’m going to tell a story about one of the best examples of a legacy businesses and their Mission that I’ve found.

  • Example of an embedded Mission/Purpose
  • Questions to test your Mission/Purpose
  • How to solidify your Mission/Purpose


Birkenstock Shoe Company

 Craig and Snook “For Impact to Purpose” Harvard Business Review

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