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The differences between the professional and the business builder is explored. This message is built around the belief in the “E-Myth” as described by Michael Gerber. It is the mistaken belief that most businesses are started by “technicians with tangible business skills”. However, Gerber clearly explained that most businesses are started by people with no tangible business skills and consequently, they fail. After more than 25 years his message is still not believed. In this podcast I will contrast the mindsets of the professional and the business builder and highlight the mindset needed to build a great business.

  • 7 characteristics of the mindset of the technical or professional business owner
  • 7 characteristics of the mindset of the business builder.
  • Advantages of the business builder mindset

“The E-Myth Principle is Still Alive and Flourishing” Martin Zwilling, Forbes

 

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