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“Whatever you focus on, you’re going to experience.” Tony Robbins

The Magic Of A Vision Statement

Once your Mission statement is determined (your steering mechanism), it’s time to carefully construct the “engine”  of your business… a Vision statement.  If you haven’t done this already, you’re in for a wonderful journey and a wonderful surprise. If you’re already deeply involved in your business and you don’t have a Vision statement, creating one could be the most profitable thing you can do with the small amount of time you will put in to create one.  A Vision statement explains what your business will look like when it is completely successful.  That is, how will your business look, what is your business known for, what is the size of your business after success, how will your employees feel about the business, and of course, how you will feel now that your business is successful.  This is an extremely motivating exercise.  If you are the founder, this is something that you alone should do, but if there are partners in your business, this most definitely should be a team effort.  Whatever your situation, a Vision statement is crucial.


“You have to have a big vision and take very small steps to get there.  You have to be humble as you execute but visionary and gigantic in terms of your aspiration.”

Jason Calacanis


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