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Only 20 per cent of all new businesses survive.  Yours can become one of that 20 percent by following some “tried and true” processes that have led to success in the past.  One thing that is critically important is to establish a strong business core.  All business decisions will spring from a firmly established root.  As you grow, you will find it necessary to hire people for various operations in your business.  Our training and coaching processes refer to your core as a GeniusCore if it contains an excellent Mission, Vision, and well defined Values with talented affiliates.

The process of selecting talented affiliates must begin with a clear job description.  When you discover that it is time to hire an affiliate, it is extremely important to develop a clear job description for many reasons. A few of the reasons are the following:

Job descriptions are great reference points.

Job descriptions clearly define specific skills, abilities and talents required.

Job descriptions helps potential affiliates understand how the job fits into the Mission, Vision and Strategy of your business.

Job descriptions provide excellent tools for communication.

There are a few general guides that you can use when designing your position descriptions:

  1. Develop a job title.  Use industry standards to determine a proper job title and make sure that it reflects the true duties and responsibilities of the job.
  2. Clarify the duties.  Describe all required duties along with the time expected to be devoted to the tasks.  You can use percentages for this but try to keep the list short.
  3. Identify skills and abilities.  These are separate factors because they describe two distinct behaviors.  Skills are activities gained from passed experiences.  Abilities are traits or attributes the candidate must use in performing the duties, such as, the ability to communicate well.
  4. Describe relevant relationships. It is important to clarify relationships with coworkers, suppliers, customers or others.  This helps to give your candidates insight into your Mission, Values and Vision.
  5. Provide salary information.  It’s best to provide a salary range in the position description rather than a particular salary.  Use an industry standard, if possible and set the salary range to allow for a variety of education and experience.

A good job description is invaluable.  It helps define your business and support your strategy.  It is also great for measuring performance, resolving disputes and correcting poor performance.  Take time to develop a great position description and it will be a helpful tool for many situations.


A skilled worker, regardless of the job description, remains a treasure.”  Madeleine M. Kunin